# Why should I use LinkedIn? Around [87%](https://www.zippia.com/advice/linkedin-statistics/#:~:text=87%25%20of%20recruiters%20find%20LinkedIn,platform%20for%20vetting%20job%20candidates.) of recruiters quoted LinkedIn to be the most effective platform for vetting job candidates. With so many recruiters emphasizing its importance and popularity, you'd be doing yourself a disservice by not taking advantage of the platform. # The importance of building a personal brand for cybersecurity In the competitive world of entry-level cybersecurity, personal branding on LinkedIn is more important than ever. It's not just about having a strong resume or technical skills anymore. Employers are looking for professionals who can showcase their value and stand out from the crowd. LinkedIn offers a dedicated platform to showcase your expertise, network with industry leaders, and demonstrate your passion for cybersecurity. Start by making an attractive profile that highlights your relevant experience, certifications, and projects. Share thought-provoking articles and engage in meaningful discussions. By cultivating a strong personal brand on LinkedIn, you'll enhance your chances of securing that first cybersecurity job. --- > [!note] More on personal branding coming soon.